The best way to build a brand is to build a solid business beneath it. The rest is just a conversation.
Though we have exciting new tools, tactics and metrics available to us as marketers, the simplicity of the marketing mix has never been more true than it is now. The essence of marketing is the development of an ongoing dialogue with customers in order to find ways to serve their needs better. Build the product they need, price it appropriately, sell it through the channels they prefer, and communicate your value in a manner that differentiates.
Measure, adjust, measure again, rinse and repeat.
It's time to get back to basics.